Carrie Xie

I listened to three radio Breakfast shows: Smooth Breakfast with Jenni Falconer, Music Breakfast with Tim Lihoreau and Absolute radio Breakfast. First of all, I think most of the Breakfast shows are the same, except the type of music they…

Music Radio Blog

Week One This week, I listened to a selection of programs from Classic FM, Smooth and Absolute. Classic is a very relaxed station. It definitely seems to be aimed at an older age range, probably 50+. It’s very slow, with…

Blog Brief 1

The radio shows I listened were all from breakfast shows. The Smooth breakfast show is aimed at the 40 year old+ demographic for sure and the name of the radio “Smooth” matches the exact music and branding they aim for….

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