In our initial meeting, our roles were decided and I put myself forward as Editor. My previous experience on the board of Directors in community radio, and as a member of the Smoke Radio committee gave me the confidence to take on this role. Management in radio is something I have a strong interest in, so I was excited to get to work.
I immediately started work making some of the first decisions for the station with the rest of the team, and held two meetings, on the 26th October and 6th November.
Key decisions from the first two meetings:
- The genre: It was decided that our station would play 90s music, specifically focussing on the subgenre of Britpop. We felt Britpop music has a clear aesthetic which would help to create a memorable station brand.
- Name: The station name “Britpop” was formally decided in the second meeting. We thought it was a strong title because it is simple, as it’s the name of our chosen genre, but also evokes Britishness, nostalgia and popular culture.
- Demographic: We felt a 22-45, primarily male demographic was appropriate for our station, as Britpop was at its prime in the mid-90s. We understood that the timeframe in which Britpop was most popular was a fairly small window, but decided not to make our demographic too small, as we felt Britpop music affected so much of music even after its heyday.
Based on our knowledge of other stations which include Britpop in their playlist, such as Radio X, we decided a primarily male audience would be appropriate (57% of Radio X’s listeners are male).
- Competitions/features: The idea of “Britpop Master” inspired by the Radio 2 “Pop Master” was widely commended, and I asked our Studio Producer to flesh-out this concept for discussion in our second meeting. I felt it was important for competitions/features on the station to aim to create a sense of nostalgia. In the second meeting, other feature ideas were mooted such as “Top 5 Guitar Solos” (which could also work for social media), and a 90s TV quiz.
- Advertisements: A number of brands were discussed which would be appropriate for our station demographic. These included clothing brands such as Converse, and drinks brands such as Redstripe. I pointed out that there may be broadcasting regulations in relation to advertising alcohol during daytime programming. I later looked up the Ofcom regulations on this, and the guidelines stated that we are allowed to advertise alcohol, so long as messages such as “Must be over 18” and “Please drink responsibly” were included, and the adverts do not show or encourage disorderly behaviour.
- Live OB: We discussed what type of performance we would like for an outside broadcast – many options were mooted such as 90s cover bands, tribute bands and even contacting well-known bands in the hope they may be interested in appearing on the show. In the second meeting, a local band called “Give Me England” was mentioned which I have asked the OB Producer to secure with the help of the Head of Music.
- Presenting: I felt it was important for the two presenters to build chemistry, and therefore we’re holding practice sessions in the studio once a week.
- Interactive: I have put together an Interactive team to help our Head of Interactive on the day of broadcast. I have also offered to create a website for the radio station.
- Production workshops: We are holding weekly production workshops on a Thursday to create imaging, graphics, adverts and scripts.
We will be meeting on Monday to discuss the next steps, and we will be creating the majority of the production material and creating our show clock on Thursday. I will also create a station website to match the visual brand created by the Head of Interactive.