Britain has been subject to many different sub cultures over the years from Punks, Skinheads and mods etc. On the surface it may look like the youth of today have calmed down considerably compared to those who came before. However that couldn’t be any more wrong. Look closely and you will notice their is a huge movement happening in the UK. Step into any Nando’s or Wetherspoon’s and you will see them. You will see them standing their, hair quiffed, gym attire, beer in one hand and Tinder in the other. This is a digital story looking at what it means to be a lad and if certain aspects of their lifestyle are appropriate.
OUT: “In their company”