It was one of my slightly impulsive decision to switch up all of my modules and make room for Music Radio. I was just simply feeding my curiosity and trying to do something a bit more experimental with my love for music. So far, it has been quite a good call. Music Radio has been both very familiar to me in the commercial aspect but also very new in every other regard.

I took the first week just to get to know the British radio, and also, try to actually listen to the radio for the first time ever. It was a little bit of a struggle to focus on listening but it has been an interesting experience. I found it quite magical to learn about the complications in the operating process in class but then come home to listen to the radio sounding so smooth and easy.

After that, when it came to finalising the music format, I was really pleased that we ended up on the 80s which I know a little bit about, hence, I was able to contribute to the making of our playlist. On that same week, we tried to assign the role. I originally had my mind set on being the Head of Advertising only because it is something I am most comfortable with and actually have a lot of experience in. However, I ended up as Head of O.B. The role unsurprisingly stressed me out because it was way out of my comfort zone but now that I am actually on it, I am actually quite glad I took my (possibly only) chance to try this out. Thus, I am enjoying it so far with the support of the whole team.

I was happy that my first task was helping Andrea make a target audience profile. I have done quite a number of these profiles before considering my background in Advertising so I sent her some of my previous work and we followed my format. After our attempt, we brought the draft profiles into the discussion with the team and complete the whole thing there. But now is the time for me to actually get on with my role in O.B. Here’s my game plan coming up:

  • Set up an email for O.B
  • Make a poster to find musicians for the live act
  • Follow up with contacts that other members have
  • Try to contact the Commercial Music Department
  • Plus, I still have to make a creative brief for my assigned Specsavers advertisement and help Andrea find voice actors to record our ads.



According to the previous plan, I did set up an email and made a poster for O.B. However, as the weeks went by, I supposed we don’t really need those fancy things after all. When I got in touch with a friend from Commercial Music, she was already excited enough to bring in her friends and if it all goes well, we will have a group performance (a duet and a guitarist). In combination with other connections of Chalie and Andrea, I should get to work with organising the dates and time (who will come up or be the backup for which shows). With that in mind, the performer aspect of the O.B is going well.

On the other side, I should begin to work with Hannah and Paola to strengthen the branding of the actual O.B space. I want to ensure that it’ll all appear in synergy with the online media and the sound of our station and show.

I’ve also spent the engagement week to watch a handful of BBC Radio 1 Live Lounge videos. I was actually stressing out about interviewing live, not only because of my English but also creating spontaneous conversations was honestly not my strongest suit. Plus, I was also in a blur about the whole technical side of it. However, after the scratch show on week 7, I’m starting to think that I can somehow actually do this.


I completed the creative brief for my assigned advertisement. After the individual tutorial, I got some takeaways to improve on the script and that’s what I’m going to do. Hence, I’ll have to find a voice actor and actually produce it.

Besides that, I’m also helping Andrea to give feedback to others’ creative briefs and help her write the script as well.


Last week, we spent the whole day during class time to listen to music and create the playlist. It might still need a lot of adjustments but it was a good start. I very much enjoyed it and I believe that was what I initially expected when I came to Music Radio.

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