My role in the Music Radio shows is to produce adverts, to be played out during our live shows. As the demographic for are target audience is slightly more mature men, that are passionate about Britpop music and lifestyle I have chosen to advertise products which reflect this; including, Head and shoulders Shampoo, U2’s new album (songs of experience) and Dr.Martin shoes. This week, with assistance from Minnie and Denise I have started to create scripts and ideas for the adverts, so we can now focus on trying to find voice over artists that are suitable for each role. So far, we have 16 advert ideas that vary in length and tone, to keep the audience engaged and to really promote the products in the best possible way. Overall, I am really enjoying the role of adverts as It allows me to be creative and daring in the ways we advertise each product.