Phoebe Hutchings

Production week 1

Me and my group made a lot of progression in our first few meetings. We very quickly on the first day decided which genre to pick from the list. We picked New Music, which gives us a lot to play around with as it is not so straight forward. We realised we would have to narrow down to an actual genre as New Music could be indie, pop, rock, R&B, hiphop or anything! So we picked soft urban, which still gives us a lot of variety. We again, Quickly decided our roles, mine being the OB presenter, which I chose as I am quite knowledgable in new music and underground artists especially with in London and our target audience is young local London, and I knew I would be able to find someone to perform through good contacts. We talked about examples of music we might play on the show and ideas we had, making sure that for people that felt less comfortable with the genre that we were all on the same page of knowing what kind of style we were going for. I listened to some 1extra shows to give me more of an idea of what we were doing too. We then decided for the next meeting that everyone should bring 3 songs they think would be good for our music library. I wrote a list of 10 artists.

The Next week we decided on a Name, which was Refresh London. We came up with possible tag lines and imagining ideas, and we came up with some idea’s for possible ads, like cars, clothing brands, Billy found a good SuperDry advertisement that we are going to use as inspiration for our clothing advert (https://www.youtube.com/watch?v=AQKQ33FSG2k). Then we decided we would be sponsored by a drinks company, KA the Caribbean drink. Jason came up with a logo, Bethany set up a twitter, instagram and snapchat for Refresh London and Kate made a wordpress account. We took inspriration from the look of NTS radio (https://www.nts.live) trying to keep everything very simplistic but cool and bold and appealing. We all gave ourselves targets for the next week.

Mine was to contact people for the OB, and to contact people for voices for our ads/imaging. Then in the next week I managed to get a new emerging female artist called Iyamah to perform who has an incredible R&B/Neo Soul voice and has ben collaborating with AlunaGeorge, Koja Radical, Eyez, My Nu Leng. She is going to send me a bio and photograph for the website. We have decided she will do an acoustic set with a guitar and maybe piano, and she will do 2 live songs and maybe one prerecorded song, with an interview (I have thought about questions for this). I have got two back up artists/bands – Hannah Rodriguez, a beautiful singer with an EP out this summer, and a band called RIZES, that are cool and pop kinda sounded band that have got an EP out and have just had an article written about them in NME magazine. I also manage to book my friend Raph from South London who is an actor and does voice acting for next week to come and record our imaging, he has a street south London accent so it will sound good for our brand. I am happy with my progress and my teams progress so far, I think I have done as much as I can for now in my department and I am happy with my choices, they perfectly fit the show I feel. Well done team B! 

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