Visual sharing website PIXLEE defines the term ‘social media influencer’ as: a social media user who has gained credibility in a particular industry. The evolution of social media has created the opportunity for the everyday person to be their own boss and make a living. The industry has produced the likes of Patricia Bright, Natasha Oakley, Jack & Finn Harries and many more – who are now sponsored by major brands such as M.A.C and Dior.
Top influencers can find themselves earning thousands of pounds per post and have found that it has given them a way to bridge the gap to other creative fields.
In this package, I speak to 3 different individuals who could help to shed light on the industry.
- Eman Kellam started YouTube in 2012 and since then has had a viral video, reaching almost 5 million views. The exposure he has gained from the video of him pranking his Dad, has allowed him to go on to work as a presenter on CBBC as well as being asked to interview movie stars on the red carpet. He explains how the YouTube platform has changed over the years.
- Carly from the YouTube Space is a freelance Digital Marketing Executive. She recently took part in a panel discussion, giving advice on how to enhance and increase your digital media presence.
- Ahhveedaa is a budding social media content creator. He produces TV content, hosts events and is a fresh presence on social media platforms; YouTube, Instagram and Snapchat. As he is still in the early stages of his career in this field, it was interesting to get his take on it.
CUE: The social media industry is the hot new way to make a living. But how valid is it as a career path and how can you jump on the wave? Chloe Williams has more on this topic.
IN: “The initial rise of social media…”
OUT: “…visit bbc.co.uk/radio1”