I am doing my audio project, I want to talk about the fashion. There is no doubt that the birthplace of all fashion brands is in Europe and the USA, But nowadays, many Chinese designers are able to design many great product. So this is the reason why I want to talk about this subject.

My idea was to find a few of the more popular Chinese trend brands in the internet and interview their masterminds to see what stories they had to tell and why they chose to start the brand.


I saw a BBC report, it talking about a Chinese brand called Shein, it is popular in UK but many people have no idea it comes from China.

Although it’s based in China, the firm mainly targets customers in the US, Europe and Australia with its cut-price crop-tops, bikinis and dresses, costing just £7.90 ($10.70) on average. It is cheap and many people like it.

Reference audio

Story telling: https://wemotoclothing.com/en/radio/wemoto-radio-005-br/loure

Some though: https://fashiontv.com/watch/17134677

Things to do

Send an email to the relevant person

Find some music

complete the scripts

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